Reporting intellectual property infringement guide is an open online commodity trading platform where all goods selling are released by public users., as an intermediate network service provider, does not sell or distribute any merchandise.This guide only applies to notification removal procedures for allegedly infringing intellectual property rights content which posted by users. Nothing in this guide may be used to establish any legal obligations or enforceable rights to or to change the legal defenses of reserves all rights to the interpretation and application of this guide. Intellectual Property Rights Owners can send the Digital Millennium Copyright Act notice online through our "Sluuf Brand Infringement Management Program" system to remove allegedly infringing goods in a timely manner.

Brand Infringement Management Program -

This procedure applies to intellectual property owners and their agents who deal with alleged copyright  infringement of products posted by users on the website, such as copyright and trademark issues. The “Sluuf Brand Infringement Management Program” is an online brand infringement management program provided by for brand rights owners. Intellectual property owners can apply online to become “brand inspectors” and obtain “brand inspector” authority. The verified “brand inspector” can initiate an infringement complaint (DMCA notice) on the allegedly infringing goods at any time through the infringement management page. After the complaint is initiated, the system will immediately stop the public accessing to the product page which was complained. Through the “Sluuf brand infringement management program”, the “brand inspector” can further obtain the user's detailed identity information after launching multiple complaints against the same user in order to initiate litigation to protect their rights and interests, and also to close the user store for a long-term or permanent period to avoid repeated infringement. The user who has been complained has the right to respond to the complaint with “Counter complaint notice” and “Counter suit” to restore the right to display goods and stores.

Brand Inspector Application Steps for the “Sluuf Brand Infringement Management Program” System

1. The rights owner is registered as a regular user of

2. The rights owner submits his or her own information on the “Brand Verifier” application page, waiting for the platform system administrator to review. 

 Apply address:

3. Normally, the administrator will review the application within 7 working days, and the user can check the application status on the application page. If the user who failed the application due to incomplete information, who can re-apply after supplementing the information. The status of the application changes to "Approved" to indicate that the approval has passed and the user has obtained the authority of the brand inspector.

4. After the user obtains the authority of the brand inspector, he can log in to the “Sluuf brand infringement management program” management background by using the user name and password at the time of registration. 

Login address:

"Sluuf brand infringement management program" usage rules

1. Initiate a complaint.

The brand verifier does not need to initiate multiple complaints against multiple infringing goods of the same user, and only needs to initiate a complaint against one of the goods. If the user being complained fails to actively delete other infringing goods within 7 days, the brand inspector can initiate the next complaint. Each complaint will punish different degrees of fines for the user being complained. After the fourth complaint, the user who is complained will be suspended for 180 days.

Go to the “Lodge a complaint” page, enter the Product ID (Product ID is displayed on the public displa page of each item) to query for an item, and click the “Complain” button to initiate a complaint for an item. After the complaint is initiated, the system will immediately suspend the display of the goods to the public. At the same time, the system will create a complaint ticket. In this ticket, both the brand inspector and the user being complained can leave a message, submit evidence or take further action. In the event that the user being complained does not take further action on the ticket (eg counter-complaint notice), the ticket will be closed after 7 days. For the 4th complaint to the same user, the ticket will be closed after 3 days. After the ticket for the 4th complaint is closed, the user who is complained will be "scheduled for 180 days of suspension". The same user can re-apply for a store after 180 days, but will be permanently restricted from opening the store if they are "scheduled for 180 days of suspension" again.

2. View historical complaints.

Go to the "Infringement complaints list" page to view historical complaint records.

3. The brand inspector cannot initiate a new infringement complaint.

Commodity status: The brand verifier can only initiate a complaint about a product that is in a normal display state. When the goods are not in a normal state, cannot initiate a complaint to a product which the public cannot view and purchase. Unusual status of goods includes (system restrictions, other brand inspector restrictions such as temporary or permanent restrictions).

Ticket status: When a complaint has been filed for the same user and the ticket status is not closed, a new complaint cannot be initiated (except for the ticket in the "Sued" state). The case where the ticket is not closed includes (the ticket is not closed, and the ticket is in "counter complaint" or "counter sue" status)

4. Actions that the parties can do.

All parties of the complaint can leave a message in the ticket and submit evidence. The parties of the complaint may also submit further actions to change the ticket status. The closed ticket will no longer be updated.

Actions that brand inspectors can take: infringement complaints, litigation. After launching an “infringement complaint” or “litigation” action, the system will immediately stop the display of the product being complained to the public. After the second complaint to the same user, the brand inspector can view the identity information of the user being complained in order to initiate further litigation.Note that when a “litigation” action is initiated, sufficient evidence of prosecution and court restrictions on the ban need be submitted in the ticket sametime. Initiating a lawsuit must also be submitted to the court to restrict the ban. The court's restriction of the ban may be a temporary restraining ban, a permanent ban, and the court's final ruling. A “sue” action that fails to submit a court restraining ban as evidence will be revoked by the system administrator. Initiating a lawsuit means that the court has been granted a restraining ban, and new complaints initiated after that will be directly treated as the fourth complaint. If there is no objection within 3 days after the 4th complaint, and the user who is complained will be "scheduled for 180 days of suspension".

Actions that the complained user can take: counter infringement complaints, counter litigation. After the "counter infringement complaint" or "counter suit" action is initiated, the goods be complained will be resumed or allowed to be accessed after 15 days and 7 days respectively. Initiating an "counter infringement complaint" action must submit a reasonable amount of non-infringement evidence; initiate a"counter suit" action to submit evidence that the court restricts is invalid or non-existent prohibition, or that the prosecution loses the lawsuit and prosecutes the infringement without the court's support.

Actions that the system administrator can take: Remind a party to submit more evidence and cancel a party's actions. When the system administrator believes that the evidence of the actions of any party is insufficient, the system administrator can cancel the action and change the ticket status. If the system administrator cancels the "infringement complaint" action while the ticket is in the initial "Complained" state, the ticket will be closed and change to the "Canceled" state. A ticket in the "Canceled" state does not count the number of complaints.

5. About the status of the Complaint ticket.

(1) Complained

(2) Counter complaint

(3) Sued

(4) Counter Suit

(5) Canceled

(6) Closed

The ticket in the "Closed" state will be counted as the number of complaints; the ticket in the "Canceled" state will not count the number of complaints. If there is a ticket in the "Sued" state, the next complaint will be directly treated as the 4th complaint. The 4th complaint was the last complaint, if there was no objection within 3 days, The user who was complained will be “scheduled for 180 days of suspension”.

6. Penalties for users who are complained

Fines: Every time a user is complained by a brand inspector, he will be fined. Fines are paid to the platform and are not attributed to the brand inspector. The purpose of the fine punishment is to remind the user to pay attention to their infringement act, increase the cost of infringement, and urge the user to actively delete other infringing goods. The fine amount is incremented each time.

1st complaint: $20 USD

2nd complaint: $100 USD

3rd complaint: $500 USD

Closing the business: After the ticket for the 4th complaint is closed, the user who was complained will be "scheduled for 180 days of suspension". The same user can re-apply for a store after 180 days, but will be permanently restricted from opening the store if they are "scheduled for 180 days of suspension" again.

Finally, is committed to strengthening intellectual property protection, combating brand infringement and establishing a “Sluuf brand infringement management program” system. The “Sluuf Brand Infringement Management Program” is an intellectual property protection treatment method established for the Digital Millennium Copyright Act. It is a convenient, appropriate online management program system to report IP infringements and remove infringing content. Brand owners can process infringements online via applying for the “Sluuf Brand Infringement Management Program” brand inspector.

if there is a need to further strengthen the protection of intellectual property cooperation, or meet problems in the process of using the "Sluuf brand infringement management program" system, you can contact us via email below.

[email protected] (Note: This email does not accept DMCA notices and counter notifications, all DMCA notices need be sent online via the "Sluuf Brand Infringement Management Program" system)